26.31% of the world’s 3.8 billion active social media users access Instagram monthly. Influencers get paid in part for the audience size, and, if they’re full of bots, brands are the ones losing money in the influencer economy. You can use your Instagram account to launch a business selling your own original products, or even a book. According to a 2020 study by Mention, the majority of Instagram users have less than 1,000 followers. The short answer is—yes! Indonesia leads the way with more than 60 million users of which 49.9% are female and 50.1% are male. Business. 7/10 hashtags used on Instagram are branded, marking a turn in user-generated marketing strategies. Instagram’s monthly user base is the same as the total population of Europe and North America combined. Influencers with over $1 million followers will get paid around $1,870 per post, 75% of people aged 18–24 have active Instagram accounts, 57% of people aged 25–30 have active Instagram accounts, 47% of people aged 30–49 have active Instagram accounts, 23% of people aged 50–64 have active Instagram accounts, 8% of people aged 65+ have active Instagram accounts, 33% of people living in an urban area use the app, 37% of people living in a suburban area use the app, 43% of people living in a rural area use the app, 33% of people educated at high school or less use the app, 37% of people educated at the college level use the app, 43% of people educated at more than college-level use the app, 35% of people earning less than $29,999 use the app, 39% of people earning between $30,000 to $74,999 use the app, 42% of people earning more than $75,000 use the app, 69.9% of users have less than 1,000 followers, 15.7% of users have 1,000 to 10,000 followers, 5.7% of users have 10,000 to 50,000 followers, 3.1% of users have 50,000 to 100,000 followers, 2.1% of users have 100,000 to 500,000 followers, 1.6% of users have 500,000 to 1 million followers, The average time spent on Instagram a day is 28 minutes, Users aged below 25 years old spend 32 minutes a day, on average, According to this data, the average Instagram user under the age of 25 will spend over eight days a year on the platform, Users aged 25 or over will spend 24 minutes a day, on average, According to this data, the average Instagram user over the age of 25 will spend over six days a year on the platform, In comparison, the average user spends 1 hour and 15 minutes per day on social media, According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media, 2009 Kevin Systrom starts working on Burbn (Instagram), 2010 Mike Krieger joined the project, totaling two employees, 2012 grows to 13 employees and 30 million users, and Facebook acquires them for $500 million. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users). This number also increases for US-based users. The Facebook-owned app is used by 67% of 18- to 29-year-olds. Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers. Either way, please jump in and leave a comment below. More females than males are using Instagram. In 2020, the current number of fake bot accounts on Instagram is 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. If you have followers split across different countries or even east/west coast of America, this can make a difference to your engagement. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. It also skews female. 89% of users are outside the U.S. Of Instagram’s one billion users, only 110 million are located in the … This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) *One off engagement spike outside of the standard peak times. For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. Below is the latest data made available in 2020 via Instagram (Facebook). There you have it, that’s it for my Instagram user base statistics. However, the users by gender are evenly split. Instagram’s predecessor, Burbn. How does that translate terms of scale? Instagram Demographic Statistics: How Many People Use Instagram in 2020? With Instagram’s popularity on the rise, people have started using it to tune into the latest trends. The Instagram user base grows rapidly mainly because the platform continuously introduces new features like Instagram Stories. Some developing countries have HUGE populations but low smartphone adoption rates. Your email address will not be published. Instagram has proven that pictures easily cross language barriers. By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above! How Many Hashtags Should I Use On Instagram? Before selling for half a billion, Instagram only had 13 employees. Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. and we are here to deliver the best service providers To connect businesses with experienced professionals Time period Key developments at Instagram 2010–2012: Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). Every user profile has a followers and a following count, representing how many people they follow and how many other users are following them. They make for over half of Instagram’s active accounts worldwide! Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth. Please share your thoughts on this as a comment! Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. 6.43% of the world’s 7.77 billion population uses Instagram daily. However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse. It took four years for nearly all of Instagram’s daily active users to also interact with stories daily. Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed. Follow me on Instagram & Twitter News. How Many People Use Instagram? In fact, 51% of teens have a Facebook account, 32% have a Twitter account, but a whopping 72% of them are on Instagram. The number of Instagram accounts created is way larger with more than 1 Billion accounts created since its launch in 2010 Instagram said Monday that it's added another 100 million monthly users. Market share wise, 12% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users. What else would you like to see added to this roundup? Namely, there are 50.9% female and 49.1% male users worldwide. Instagram has an impressive user base; over half of all monthly users (500 million) use the platform every day. Influencers with under 100,000 followers get paid around $200 to post. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. 11.01% of the world’s 4.54 billion active internet users access Instagram daily. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. Right now, there are over 3.43 billion social media users globally. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users. Instagram’s latest user announcement comes just … Social Media Statistics for Instagram Australia 2020: “Should my business be on Instagram?” is pretty quickly followed by “How many Instagram users are in Australia?” – luckily Facebook/Instagram/Messenger builtin Ads give us Monthly Active Users (MAU) for each platform. Instagram ‘s massive growth continues. It took Snapchat 6 years to hit 150 million daily active users, Instagram’s story usage surpassed that milestone in 8 months from launch. Asia-based users by large prefer Facebook. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. Number of users tagged in Instagram posts. Take a look at the most important Instagram marketing statistics to shape your strategy and create winning campaigns. The multiple users on one Instagram account feature allow the users to switch fastly and conveniently to access multiple accounts as compared to any other Dual Instance apps. Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. Thomas Barwick / Getty Images. Since then, it’s grown 10 times. Use Instagram as a Social Network . Well, almost one-quarter of the world’s active internet users will access the app EACH month! The current number of people that work at Instagram is 450 employees, servicing 1 billion monthly users. What percentage of Instagram users are from outside the US? Get Assets. 23.92% of the world’s 4.18 billion active mobile internet users access Instagram monthly. No wonder it’s one of the preferred networks for businesses and social media marketing agencies alike. How Many Users Instagram Has Now: 500 Million. Women lead by 13,300,000 within the 35-44 demographic group. Rival TikTok matched Instagram’s 7-year monthly user milestone of 800 million in just four years, so we can expect the top of the table to shuffle soon if their meteoric rise continues to surge. Instagram gets a total of 4.2 billion likes per day on its posts from users all around the world. The biggest age group of Instagram’s user base is 25-34, which accounts for 35% of total users. That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average). Instagram may be the third most used social media platform but it certainly is the preferred app for young adults. The highest concentration of users is in the US at 116 million users. Influencers with under 10,000 followers get paid around $88 to post. Instagram is a social-media photo sharing application. Instagram and Facebook users are now sitting at 12.23 and 34.6 crores, respectively. Released in 2010, it is currently available in 25 languages. Eight months after launch, it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat. Don't Overdo It With the Filter Effects. 510 million Instagram users are f emale and 490 million are male. After you apply an optional filter and make some edits, you're taken to … The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months). Still, although Instagram is known as an app beloved mainly by women, there is no huge discrepancy. Influencers with 250,000 to 500,000 followers will get paid around $670 per post. Meaning, globally 1 in 8 people with mobile internet access it at least once every 24 hours, and Instagram’s daily users are higher than the population of South America. In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. 13.15% of the world’s 3.8 billion active social media users access Instagram daily. P.S. Using Tabs on Instagram: Review the Home tab. Download the Instagram icon and other brand assets to use on your website, store window and other marketing material. This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram. It took Instagram a year to hit 10 million MAU’s. The countries with the most active accounts accessing the photo-sharing app are in the USA with 120 million users, followed by India with 80 million, Brazil (77 million), Indonesia (63 million), and Russia (44 million). 15) How many “likes” does Instagram users give per day? People visit Instagram’s free app to connect, discover, and be inspired. However, between September 2017 and June 2018, the company had a massive 200 million increase in new user growth. That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … Like parent company Facebook, these territories are where Instagram will see the most growth in years to come: As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. —Micro-influencers. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Virtually every one of us uses this app on a day-to-day basis and it’s certain that you’ve asked yourself how many people use Instagram at least once. Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. Some celebs in the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this. Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am. Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users). Our study contained only 56 users with more than 10 million followers. As of now, the Instagram app is one of the most popular social networks worldwide. The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019. Next, is India at 73 million users and Brazil at 72 million users. This is a small number compared to parent company Facebook, which has north of 45,000 dealing with 2.6 billion users. Instagram has 500+ million daily active users (DAUs) globally, ranking it second behind Facebook for the social network with the highest daily logins. According to the latest DAU data, 500 Million people around the world are actively using Instagram daily. Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. Instagram announced at an in-office event today that it now has 1 billion users worldwide. Instagram's users are divided equally with 50% iPhone owners and 50% Android owners. Instagram didn’t break out how many daily active users it has or any data on the use of Stories. According to Instagram demographics, the 18-34 group uses Instagram the most. Indonesia and Russia have 63 million and 44 million of Insta users, respectively. and introduce them to proven software solutions, 16) How many online users use Instagram? Share Your Instagram Posts. In 2020, Instagram is currently ranked 6th out of all social media networks worldwide, with over 1 billion people using the app each month. In November 2019, there were 120,600,000 Instagram users in the USA which accounts for 36.4% of its population. It eventually gets acquired by Facebook in 2012. The multiple users on one Instagram account feature allow the users to switch fastly and conveniently to access multiple accounts as compared to any other Dual Instance apps. An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform like wildfire. 80% of all Instagram users consist of … Or have a question? However, posting on different days of the week can considerably alter your follower’s engagement levels. 2013–2016: Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. 6 out of 10 online users use Instagram or have an active Instagram profile. Is email marketing an effective way to promote your business in 2021?! 17) What is the ratio of males to female users on Instagram? In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. Next up, we look at which country has the most Instagram users. 71% of US businesses use Instagram, a … Roughly 56% of female social network users will access Instagram in 2018, compared with 48.6% of male social network users. Content and Filter Usage There are more than 74.99% of Facebook users and only 4.18% Instagram users. You can only use letters, periods, numbers, or underscores. Currently, around 34.4% of Instagram posts contain no tagged users, which on the contrary shows a slight increase from last year where 40% of posts didn’t tag any users. Developers. If you enjoyed learning about how many followers people have on Instagram, here are some other fun facts about Instagram. Because Instagram has been around for nearly a decade and has become increasingly influential, it boasts a global user audience. Browse featured articles and topics to learn more about what Instagram has to offer. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. A picture is worth a thousand words—cliché but true. Next up, let’s see how many of those monthly users access the photo-sharing app daily. The United States is the global leader in active Instagram users, with 116 million users. custom-tailored evaluation methodologies Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. This is the default tab on which you begin--it's also … Hashtags and shoutouts are great, but even … In October 2016 (within two months), they had 100 million users interacting with their new stories function daily. we perform an extensive analysis and review based on When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. 11.96% of the world’s 4.18 billion active mobile internet users access Instagram daily. How Many Hashtags Should I Use On Instagram? Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days. Another interesting estimate they’ve made is about the US growth of the platform: As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US. Browse featured articles and topics to learn more about what Instagram has to offer. More than 500 million active users are using the platform daily. Stories allowed users to upload photos and videos (along with the ability to add stickers and other info) to their profiles that would expire after 24 hours (similar in function to Snapchat). You can also position them elsewhere as well (more on this in a few minutes). With the 1 billion user badge, businesses and content creators may take the … For the latest news, tips and stories from our vibrant community of businesses. All my posts are approved by brands I am under contract with so I'm never on it unless I have products, holidays, self awareness to promote for them. While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms. Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day. Help. It eventually gets acquired by Facebook in 2012. According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are! You can find it here: Instant Cleaner- for Instagram (Google Play) https://www.charleshearnofficial.com to contact me! Though the study did not include newcomer TikTok. uniquely devised for each service or software type. Shopping. India comes second with 80 million users, followed by Brazil with 77 million users. The United States has 120 million users, making it the most popular country for the number of active accounts on the app. You can also position them elsewhere as well (more on this in a few minutes). The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly. Twitter, for example, has 4,900 employees servicing almost one-third of the monthly active users Instagram has. that can get you to where you want to go. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. Instagram can help you stay connected through different chapters of … These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities. While adults make up the largest portion of the total number of Facebook users, teenagers prefer Instagram. By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week! At the top of your Instagram handle, or username, on the rise, spend. 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